Slab Contrasted Roby 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'FF Marselis Slab' by FontFont, 'Orgon Slab' by Hoftype, 'CamingoSlab' by Jan Fromm, 'TheSerif' by LucasFonts, 'Adagio Slab' by Machalski, 'Amasis' by Monotype, and 'PF Centro Slab Press' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, sturdy, retro, collegiate, assertive, friendly, impact, heritage feel, signage, branding, emphasis, blocky, bracketed, rounded, compact, high-impact.
A heavy, block-forward slab serif with compact proportions and strong, squared-off terminals. Strokes are mostly even, with subtle modulation and prominent slabs that feel more bracketed than sharply rectangular, softening the overall texture. Counters are relatively tight and apertures tend toward closed, giving the face a dense, poster-ready color on the page. The lowercase keeps a robust, workmanlike rhythm with a sturdy two-storey “g” and wide, stable bowls, while the numerals match the same chunky, upright construction for consistent emphasis.
Best suited to display sizes where its dense color and slab structure can deliver impact—headlines, posters, badges, and sports or collegiate-style identity work. It also fits packaging and editorial openers where a sturdy, retro-informed voice is desired, but it may feel heavy for long-form text at smaller sizes.
The tone is confident and grounded, with a vintage Americana and campus-signage energy. Its mass and softened slabs read approachable rather than severe, projecting a dependable, straightforward voice that feels at home in heritage or utility-minded branding.
The design appears intended to provide a bold, reliable slab-serif voice with vintage signage cues—maximizing presence, legibility, and a confident, no-nonsense character in prominent applications.
In setting, the weight and compact spacing create a strong horizontal banding that holds up well in short lines and headlines. The design favors solidity over delicacy, making it visually commanding even without extreme contrast or condensed width.