Sans Normal Myboh 18 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, clarity, approachability, contemporary branding, high visibility, rounded, blocky, compact, heavy, clean.
A heavy, rounded sans with thick, uniform strokes and softly squared curves. Counters are fairly open for the weight, and terminals are clean and blunt, giving letters a sturdy, block-like presence without sharpness. Uppercase forms read broad and stable, while lowercase keeps simple, single-storey shapes (notably a and g) that reinforce an approachable, contemporary rhythm. Figures are bold and straightforward, matching the letters in color and width for strong typographic consistency.
Best suited to display roles where strong impact is needed—headlines, posters, storefront or wayfinding signage, and brand marks that benefit from a solid, approachable voice. It also works well on packaging and promotional graphics where high contrast against a background and quick recognition are priorities.
The overall tone is assertive and upbeat, with a friendly softness from the rounded geometry. It feels contemporary and practical, projecting clarity and confidence rather than elegance or delicacy.
The design appears intended to deliver maximum visual punch with a friendly, rounded sans construction, balancing bold presence with simplified letterforms for immediate readability. It aims for modern versatility in attention-grabbing settings while keeping a clean, no-nonsense typographic feel.
At text sizes the dense stroke weight creates a dark, emphatic texture, so spacing and line length become important to avoid heaviness. The round joins and uncomplicated construction help maintain legibility in short bursts and large settings.