Sans Normal Atnej 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Arial Nova' by Monotype and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, clean, modern, neutral, friendly, functional, versatility, clarity, usability, modernity, neutrality, rounded, open, geometric, clear, unpretentious.
A clean sans with a largely geometric construction and gently rounded terminals. Curves are smooth and near-circular, while straight strokes stay crisp, giving an even, consistent texture in both uppercase and lowercase. Counters are open and forms stay uncluttered; the lowercase uses single-storey shapes where expected, contributing to a straightforward, contemporary rhythm. Numerals follow the same plainspoken geometry, with simple, readable silhouettes and minimal stylistic quirks.
This font suits interface copy, product branding systems, and general-purpose layouts where a clean, contemporary sans is needed. Its open shapes and even spacing also make it a strong choice for signage, presentations, and body text in editorial contexts where neutrality and clarity are priorities.
The overall tone is modern and pragmatic, with a friendly softness from the rounded endings and open counters. It feels neutral and unobtrusive rather than expressive, aiming to stay out of the way while remaining approachable.
The likely intention is to provide a versatile, modern sans that reads cleanly in continuous text while remaining crisp and composed in headlines. The rounded, geometric shaping suggests a focus on friendliness and usability without drawing attention away from content.
The design balances geometric roundness with practical proportions, producing a steady reading color in text. Letterforms avoid sharp calligraphic cues and keep detailing minimal, emphasizing clarity and consistency across sizes.