Sans Normal Lirod 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Plasto' by Eko Bimantara, 'Brandon Text' by HVD Fonts, and 'Grold' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, bold, modern, impact, motion, approachability, modernity, display, rounded, chunky, compact, slanted, soft corners.
A heavy, rounded sans with a pronounced forward slant and compact, punchy proportions. Strokes are monoline and dense, with broad curves and softened joins that keep the forms smooth and cohesive at display sizes. Counters are generally tight and circular-to-oval, while diagonals and terminals are cut with crisp angles, creating a dynamic contrast between soft bowls and sharp entry/exit cuts. The overall rhythm is lively and slightly condensed in feel, with sturdy letterforms and clear, simplified construction.
Best suited for short, prominent text such as headlines, posters, brand marks, packaging callouts, and energetic campaign graphics where strong presence is needed. The weight and slant help it hold attention in large sizes, and its rounded geometry makes it effective for youthful, sport-adjacent, or product-forward identities.
The font reads confident and high-energy, with a contemporary, sporty tone. Its rounded massing keeps it approachable and friendly, while the slant and sharp cuts add motion and assertiveness suited to attention-grabbing messaging.
Likely designed to deliver a bold, modern sans voice with added motion and friendliness—combining rounded geometry for approachability with a forward slant and sharp cuts for momentum and emphasis in display typography.
Uppercase forms skew toward geometric rounds (notably in O/Q/C/G) paired with angular diagonals in A/V/W/X, producing a clean, modern texture. The lowercase remains bold and compact, with single-story shapes and stout curves that emphasize impact over delicacy; numerals match the same rounded, sturdy build for consistent color in mixed settings.