Sans Normal Alnaz 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type, 'Energy Grotesk' by Tall Chai, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, legibility, simplicity, geometric, monoline, rounded, open apertures, large counters.
A heavy, geometric sans with monoline strokes and broadly rounded bowls that keep counters spacious even at strong weight. Curves read as smooth and circular, while joins and terminals are clean and largely straight-cut, giving the design a crisp, engineered finish. Proportions are generous and horizontally steady, with a stable baseline and consistent stroke rhythm across caps, lowercase, and numerals, supporting clear word shapes at display sizes.
Best suited to headlines and short-to-medium copy where impact and clarity are priorities, such as posters, brand marks, packaging, and wayfinding. The sturdy shapes and open counters help it hold up in large-scale applications and in high-contrast layouts.
The overall tone is modern and confident, projecting clarity and straightforwardness rather than delicacy. Its rounded geometry adds a mild friendliness, making it feel approachable while still decidedly contemporary and functional.
The design intention appears focused on a contemporary, geometric voice that emphasizes legibility and strong presence. It aims to deliver a clean, no-nonsense sans with enough roundness to stay approachable in branding and editorial display settings.
The sample text shows strong color and even texture, with open internal spaces and clear differentiation between rounded forms (like O/Q) and straight-sided letters. Numerals appear sturdy and highly legible, matching the letters’ geometric construction and consistent stroke behavior.