Sans Normal Alnuy 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Big River' by Ana's Fonts, 'Surt' by Blaze Type, 'Moderna Sans' by Latinotype, 'Neue Faktum Extended' by René Bieder, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, neutral, clarity, impact, approachability, modern utility, brand voice, geometric, rounded, compact apertures, sturdy, high legibility.
A sturdy sans with largely geometric construction and softly rounded curves. Strokes are consistently heavy with minimal modulation, producing a solid, even texture in text. Counters tend toward circular and oval forms, while joins and terminals are clean and unembellished; diagonals in letters like A, V, W, and Y are crisp and decisive. The lowercase shows single-storey a and g, a short-shouldered r, and a broad, stable stance overall, giving the design a contemporary, simplified rhythm.
This font is well suited to headline and display use where strong presence and clarity are needed, such as brand wordmarks, posters, and promotional graphics. Its solid forms and open, simple construction also work well for short UI labels and wayfinding-style signage where quick recognition matters.
The tone reads modern and approachable, with a confident, no-nonsense presence. Its rounded geometry and steady weight feel friendly and contemporary rather than technical or formal, making it suitable for clear, upbeat communication.
The design appears intended as a contemporary, geometric sans optimized for impact and clarity, using consistent stroke weight and rounded forms to produce a friendly but authoritative voice. It prioritizes straightforward letterforms and a stable rhythm for clean, high-visibility typography.
In the sample text, the heavy strokes create strong emphasis and clear word shapes, especially at headline sizes. Round characters like O and 8 are notably full and smooth, and punctuation and numerals maintain the same robust, straightforward character as the letters.