Sans Normal Lulov 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to '1955' and 'Jarvis' by Alan Smithee Studio, 'Fusion Collection' by Blaze Type, 'BB Casual Pro' by Bold Studio, 'Afical' by Formatype Foundry, and 'Galano Grotesque' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, punchy, confident, retro, impact, motion, display, branding, emphasis, slanted, chunky, rounded, compact, soft terminals.
A heavy, right-slanted sans with broad, rounded bowls and a generally compact, blocky silhouette. Strokes remain mostly uniform, with smooth curve transitions and softly finished terminals that keep the weight from feeling sharp. Counters are moderately open for the mass, and curves (notably in round letters and numerals) read as sturdy ellipses rather than delicate circles. The overall rhythm is dense and assertive, with simple, geometric construction and consistent italic angle across caps, lowercase, and figures.
Best suited for short, high-impact text such as headlines, poster typography, sports and event branding, promotional graphics, packaging callouts, and social media advertising. It can also work for large-format signage where bold, slanted letterforms help convey motion and urgency.
The tone is bold and kinetic, leaning toward sporty, attention-grabbing messaging. Its slant and thick forms create a sense of speed and impact, while the rounded shaping keeps it approachable rather than aggressive. The result feels contemporary with a subtle retro display flavor common in athletic and promotional typography.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning stance, pairing stout geometry with rounded details for a friendly but forceful presence. It prioritizes strong silhouettes and consistent slanted construction to keep text feeling dynamic and unified.
Uppercase forms look built for strong headline presence, while the lowercase maintains that same weight and slant for cohesive word shapes. Numerals match the letterforms in width and curvature, supporting a consistent texture in mixed alphanumeric settings.