Sans Normal Isko 3 is a very bold, very wide, high contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, playful, retro, chunky, punchy, cartoonish, grab attention, retro flavor, graphic texture, friendly impact, rounded, soft corners, bulbous, bouncy, compact spacing.
A heavy, rounded display sans with broad proportions and a compact, blocky rhythm. Strokes alternate between thick masses and sharp internal cut-ins, creating distinctive wedge-like counters and notches that read like carved highlights. Curves are generous and slightly squared at terminals, with simplified joins and a consistent, poster-like silhouette across caps, lowercase, and figures. The lowercase maintains a large presence with short extenders, while counters tend to be small and tightly controlled, especially in letters like a, e, s, and g.
Best suited to display typography where strong shapes and personality are desirable—posters, headlines, brand marks, product packaging, and large-format signage. It can work for short bursts of copy or punchy calls-to-action, but performs most cleanly when given ample space and used at larger sizes.
The overall tone is bold and humorous, with a lively, toy-like softness that feels intentionally exaggerated. Its chunky shapes and quirky internal cuts suggest mid-century signage and pop graphics, leaning toward friendly, attention-grabbing messaging rather than neutrality.
This design appears intended as a characterful display sans that combines rounded, friendly geometry with dramatic internal cut-ins to create a memorable, graphic texture. The goal seems to be instant impact and recognizability, echoing retro advertising and playful pop aesthetics.
The distinctive inner notches and enclosed counters become a key part of the texture in text, producing a patterned sparkle at larger sizes. In dense settings the heavy forms and tight apertures can darken the line, so generous tracking and leading help preserve clarity.