Sans Normal Obmur 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Program' by Emigre, 'EquipCondensed' by Hoftype, 'Nusara' by Locomotype, 'Fact' by ParaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, chunky, retro, approachable, high impact, approachability, display clarity, brand character, rounded, compact, heavy, soft-cornered, poster-like.
A heavy, rounded sans with compact proportions and strongly filled counters that keep strokes visually solid at display sizes. Curves are broad and smooth, with soft joins and minimal contrast, while terminals are clean and blunt rather than sharp. Uppercase forms read sturdy and blocky, and the lowercase shows slightly irregular, hand-cut energy in letters like a, e, s, and t, giving the rhythm a lively, less-mechanical feel. Numerals are large and weighty with generous, rounded bowls, suited to bold callouts.
Best suited to display work where bold voice and immediate readability are priorities: headlines, poster typography, brand marks, packaging, and promotional graphics. It also works well for short UI labels or badges when set with enough size and breathing room to preserve the counters.
The overall tone is warm and upbeat, mixing a sturdy, confident presence with a casual, slightly quirky friendliness. It feels contemporary enough for modern branding, but with a hint of retro sign-painting and poster lettering in its bouncy shapes and compact color.
The design appears intended to deliver a high-impact, friendly display sans that stays readable while adding character through rounded construction and subtly idiosyncratic letterforms. It aims to balance sturdiness and charm, making it useful for attention-grabbing copy that still feels approachable.
Tight interior spaces and dense stroke mass create strong impact, especially in headlines; at smaller sizes the counters may begin to close up, so spacing and size choices matter. The mixed-case texture leans expressive rather than strictly geometric, which can add personality in short phrases and logos.