Sans Normal Lobuj 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Geograph' by Sarah Khan, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: posters, branding, sportswear, packaging, headlines, sporty, assertive, friendly, modern, punchy, attention grab, dynamic tone, modern branding, display impact, sport aesthetic, rounded, geometric, soft corners, oblique, compact apertures.
A heavy, oblique sans with broad, rounded forms and smooth, low-modulation strokes. The shapes lean forward with a consistent slant, and the letterforms emphasize geometric construction—circular bowls, straight stems, and clean joins—tempered by softened corners. Counters are relatively tight and terminals are blunt, giving the design a dense, high-impact texture. Numerals and capitals match the same sturdy, rounded logic, maintaining an even rhythm across the set.
Best suited for short, high-impact copy such as posters, branding lockups, packaging callouts, and prominent headlines where weight and slant can do the work of emphasis. It also fits sporty or action-oriented contexts—team identity, event graphics, or apparel—where a strong, forward-moving voice is desirable. In longer paragraphs, the dense texture is likely to work better at larger sizes or with generous tracking.
The overall tone is energetic and confident, with a sporty, headline-forward attitude. Its rounded geometry keeps it approachable rather than severe, while the strong slant adds motion and urgency. The result feels contemporary and punchy—built to grab attention quickly.
The design appears intended as a bold display sans that combines geometric clarity with friendly rounding, using a consistent oblique angle to communicate speed and modernity. Its sturdy proportions and simplified terminals prioritize immediacy, legibility at a glance, and strong visual presence in branding and headline settings.
The forward-leaning stance and compact internal spaces create a bold, cohesive color on the line, especially in all-caps settings. Round characters like O and 0 read as robust and stable, while diagonal-heavy letters (V, W, X, Y) reinforce the dynamic, kinetic feel. The sample text shows a consistent baseline and a lively word shape driven by the oblique angle.