Sans Normal Utbam 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Geller Sans' by Ludka Biniek, 'Ocre Sans' and 'Pratico UI Cy Variable' by Monotype, and 'Gloriola' and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: branding, editorial, packaging, advertising, signage, friendly, modern, casual, approachable, lively, approachability, emphasis, modernization, readability, personality, rounded, soft, humanist, slanted, open.
A slanted sans with rounded, softly modeled forms and smooth curve-to-stem transitions. The lettershapes lean consistently forward, with gently tapered terminals and a subtly calligraphic feel despite the low-contrast construction. Counters are open and circular in letters like C, O, and e, while strokes stay clean and uncluttered. Proportions feel balanced and readable, with slightly varied character widths that create a natural, conversational rhythm across words and lines.
Well-suited for brand identities, campaigns, and packaging where a modern but warm voice is needed. It also works in editorial decks, pull quotes, and UI or product messaging that benefits from an energetic emphasis without becoming decorative.
The overall tone is upbeat and personable, combining a contemporary sans structure with an informal, handwritten-leaning energy. Its steady slant and rounded geometry give it a friendly momentum that feels welcoming rather than technical.
Designed to deliver a contemporary sans-serif voice with built-in emphasis and motion through a consistent forward slant. The rounded construction and open counters suggest an intention to stay approachable and legible while adding personality for display and short-form text.
The italics are integrated into the design rather than appearing as a simple mechanical slant, with curved letters showing an expressive tilt and smooth joins. Figures are clear and straightforward, matching the letterforms in roundness and pacing for cohesive text setting.