Sans Normal Jalum 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Premis' by Fenotype, 'Gremlin' by Hazztype, 'Organetto' by Latinotype, and 'Polarix' by Peninsula Studioz (names referenced only for comparison).
Keywords: headlines, posters, branding, logotypes, packaging, confident, friendly, modern, sporty, tech, impact, legibility, modern branding, display clarity, approachability, rounded, geometric, chunky, open apertures, smooth.
A heavy, rounded sans with generous width and smooth, low-contrast strokes. The design leans geometric, with circular/elliptical bowls and broadly radiused corners that keep counters open and shapes clean. Terminals are predominantly blunt and horizontal/vertical, while diagonals (V, W, X, Y) are simplified and sturdy, giving a stable, engineered rhythm. Spacing appears roomy with consistent, even color in text, and the numerals share the same wide, compactly built forms for a cohesive set.
Best suited for headlines, posters, and brand-forward typography where a strong, wide silhouette is an advantage. It should work well for logos, product packaging, and signage that benefits from sturdy shapes and open counters. In dense paragraphs it may feel imposing, but it can be effective for short, high-impact statements and UI/marketing callouts.
The overall tone is assertive and contemporary, but softened by rounded construction. It feels approachable and energetic—more “bold headline” than formal—suggesting a modern, lifestyle-leaning voice with a slight tech/sport edge.
This font appears designed to deliver maximum presence with clean, rounded geometry—prioritizing impact, legibility, and a contemporary feel over delicate detail. The wide proportions and simplified forms suggest an intention to perform especially well in display and branding contexts where a distinctive, confident voice is needed.
The lowercase shows single-story a and g, reinforcing a contemporary, geometric sensibility. Many letters feature large interior counters (o, e, p, b) and simplified joins, which helps maintain clarity at display sizes and in short lines of text.