Sans Normal Mabij 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, punchy, confident, modern, impact, emphasis, motion, modern branding, display strength, oblique, rounded, geometric, blocky, compact counters.
A heavy oblique sans with broad, rounded forms and compact internal counters. Strokes are uniformly thick with smooth curves and blunt terminals, producing a solid, continuous silhouette. The design leans geometric—circular bowls and simple joins—while maintaining a slightly condensed internal space that keeps letters tight and impactful. Numerals and capitals are especially sturdy and poster-like, with consistent weight and a forward-leaning rhythm.
Best suited to short, high-impact text such as headlines, posters, and display copy where weight and slant can amplify emphasis. It can work well for sports branding, energetic marketing, packaging callouts, and bold signage, especially when set with generous spacing to maintain clarity at larger sizes.
The overall tone is energetic and assertive, with a forward-tilting stance that reads as fast, active, and contemporary. Its dense black presence conveys strength and urgency, giving text a headline-driven, promotional feel.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary sans structure, using oblique posture and dense strokes to suggest speed and confidence while staying clean and broadly legible in display contexts.
The italic angle is pronounced enough to create strong motion across lines, especially in all-caps settings. Round letters like O/Q and the double-storey shapes in the sample retain smooth curvature, while diagonals and wedges add a slightly aggressive edge without becoming sharp or technical.