Sans Normal Lidar 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Jali Greek' and 'Jali Latin' by Foundry5; 'Akwe Pro' by ROHH; 'Amelia', 'Amelia Rounded', 'Mariné', and 'Mariné Rounded' by TipoType; and 'Bommer Sans' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, bold, modern, playful, emphasis, impact, momentum, attention, slanted, rounded, blocky, compact, punchy.
A heavy, forward-slanted sans with rounded curves and sturdy, low-contrast strokes. The letterforms are compact and powerfully filled, with gently softened corners and broad bowls that keep counters open despite the weight. Terminals are mostly blunt and clean, while the italic angle and subtle width variation across shapes create a lively rhythm. Numerals match the same robust construction, with simple, readable forms and consistent weight distribution.
Best suited to headlines, short statements, and display settings where strong presence is needed. It works well for sporty or energetic branding, promotional graphics, packaging callouts, and large UI or signage moments where a bold italic emphasis helps guide attention.
The overall tone feels energetic and assertive, with a sporty momentum created by the strong italic slant and dense color on the page. Its rounded construction adds friendliness and approachability, preventing the weight from feeling harsh. The result is a confident, contemporary voice that reads as bold and active.
This design appears intended to deliver maximum impact with a fast, forward-leaning stance, combining a strong display weight with rounded, friendly geometry. It prioritizes confident readability at larger sizes while maintaining a cohesive, modern rhythm across letters and numerals.
In text, the font produces a strong, uniform texture and emphasizes headline impact over delicate detail. Round letters like O/C/G and the lowercases a/e/g show generous curves that help maintain legibility, while angular shapes like K/V/W/X stay thick and stable without sharp, spiky joins.