Sans Normal Jureh 1 is a bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau and 'Rotulo' by Huy!Fonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, confident, forward-leaning, modern, impact, speed, compactness, modernity, emphasis, condensed, oblique, geometric, crisp, dynamic.
A condensed, right-leaning sans with sturdy strokes and smooth, rounded bowls. Letterforms show a clean, geometric foundation with lightly softened corners, producing a compact rhythm and strong horizontal economy. Curves in C/G/O/Q are even and controlled, while diagonals (K, V, W, X, Y) are sharp and athletic, reinforcing the slanted momentum. The lowercase keeps a straightforward, contemporary structure with open counters and a clear, legible silhouette, and the numerals follow the same compact, punchy proportions.
Well-suited to headlines, promotional graphics, and branding systems that need a compact, high-impact voice. The condensed width and steady slant make it effective for sports and performance aesthetics, as well as packaging and signage where space is limited but emphasis is required.
The overall tone is fast, assertive, and contemporary, with a distinctly kinetic feel from the oblique slant and condensed stance. It reads as pragmatic and performance-oriented rather than decorative, projecting confidence and urgency in headlines or short bursts of copy.
The design appears intended to deliver a modern, condensed italic sans that combines geometric simplicity with strong presence. Its structure prioritizes quick recognition, tight setting, and a sense of speed for contemporary display typography.
The italic angle is consistent across uppercase, lowercase, and figures, giving text lines a cohesive forward flow. Spacing appears tuned for dense setting, and the strong stroke presence helps maintain clarity at larger display sizes where impact is prioritized.