Sans Normal Keref 14 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'EF Diamanti Condensed' by Elsner+Flake, 'FF Transit' by FontFont, 'Barnaul Grotesk' by ParaType, and 'Osande TXT' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, energetic, dynamic, impact, speed, emphasis, modernity, oblique, forward-leaning, compact, clean, crisp.
A compact, forward-leaning sans with heavy, even stroke weight and smoothly rounded curves. Counters are relatively open for the width, while terminals and joins stay clean and uncomplicated, creating a crisp silhouette. The overall rhythm is tight and steady, with a consistent slant and a slightly condensed footprint that keeps words visually compact and punchy.
Best suited for short, high-impact settings where compact width and strong emphasis help text stand out—headlines, posters, product packaging, and brand marks. It can also work for brief callouts and UI accents where a dynamic, energetic tone is desired, while longer paragraphs may feel dense due to the tight, weighty texture.
The strong oblique stance and dense color give the face a fast, driven tone that reads as sporty and contemporary. It feels purposeful and direct, emphasizing motion and emphasis rather than delicacy or formality.
The design appears intended to deliver a modern sans voice with added momentum through its slanted structure and compact proportions, prioritizing impact and speed in display-led typography.
Uppercase forms maintain simple geometric construction and clear diagonals, while lowercase shows lively italic shaping with single-storey-style forms in letters like a and g. Numerals follow the same compact, weighty logic, keeping curves smooth and the overall texture uniform in text.