Sans Normal Borig 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox; '210 Gulim' by Design210, Korean Fonts; 'Aspira' by Durotype; 'Conamore' by Grida; 'MC Qiluant' by Maulana Creative; 'PTL Attention' by Primetype; and 'Foundry Sterling' by The Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, modern, approachable, playful, confident, approachability, clarity, brand voice, impact, rounded, soft terminals, geometric, compact, clean.
A rounded sans with smooth, continuous curves and softly finished terminals throughout. Strokes are consistently heavy with minimal modulation, giving the letters a solid, even color on the page. Counters are open and generous in rounded forms (C, O, e), while joins and shoulders (n, m, r) are kept simple and sturdy. The uppercase shows broad, straightforward construction with slightly softened corners, and the lowercase balances circular bowls with compact apertures; the overall rhythm feels steady and uncluttered in text.
Well-suited to headlines, logo wordmarks, and brand systems that want a friendly, modern voice. The sturdy, rounded shapes also work well for packaging and posters, and can serve effectively for short UI labels and callouts where clarity and warmth are priorities.
The tone is warm and accessible, with a contemporary, slightly playful friendliness driven by the rounded geometry and thick, steady strokes. It reads as confident and clear rather than technical or formal, making it feel welcoming in headlines and short paragraphs.
The design appears intended to deliver an approachable geometric sans that feels contemporary and personable, combining strong visual impact with softened, rounded detailing for a less severe, more inviting presence.
Round forms (O, 0, 8) are notably smooth and near-circular, and the numerals match the letterforms with similarly soft shaping and strong presence. In the sample text, the heavy weight and rounded details create a dense texture, suggesting comfortable use at larger sizes where the shapes can breathe.