Sans Normal Lulab 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Acto' and 'Morandi' by Monotype, 'Akwe Pro' by ROHH, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, playful, bold, friendly, impact, momentum, approachability, display, brand voice, rounded, soft corners, punchy, compact, contemporary.
A heavy, right-leaning sans with broad proportions and rounded, slightly softened terminals. Curves are generously inflated and counters are relatively small, creating dense silhouettes with strong black presence. The stroke behavior feels subtly modulated rather than monoline, with smooth joins and a consistent, compact rhythm. Uppercase forms are sturdy and wide, while lowercase shows simplified, single-storey shapes (notably the a and g) that keep the texture lively and informal.
This font is best suited to headlines, posters, and bold branding where strong presence and quick readability matter more than delicate detail. It works well for sporty or youth-oriented identities, packaging callouts, event graphics, and social media promos where the forward slant and dense forms add urgency and impact.
The overall tone is extroverted and high-impact, with a sporty, poster-forward confidence. Its rounded shapes and exaggerated heft add a friendly, playful edge, making the italics feel energetic rather than elegant. The texture reads as contemporary and attention-grabbing, suited to messages that want momentum and punch.
The design appears intended to deliver maximum visual impact with a forward-leaning, contemporary stance while staying approachable through rounded construction. Its simplified lowercase and compact counters suggest a focus on bold display settings and energetic branding applications rather than long-form text.
Spacing appears intentionally tight for a cohesive, blocky word image, and the slant creates forward motion even at large sizes. Numerals are weighty and rounded, matching the letterforms and reinforcing the compact, headline-driven color.