Sans Normal Lumaz 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'FS Koopman' by Fontsmith, 'Core Sans A' by S-Core, 'NuOrder' by The Northern Block, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, bold, impact, motion, attention, display, slanted, rounded, soft corners, compact, punchy.
A heavy, slanted sans with rounded geometry and smooth, continuous curves. Strokes are thick and largely uniform, with soft, slightly squared terminals that keep counters open despite the weight. The shapes lean forward with a consistent italic angle, producing a compact, fast rhythm; diagonals and joins are sturdy and simplified for strong silhouette clarity. Numerals match the letterforms in weight and slant, with wide, rounded bowls and stable, blocky construction.
Best suited to headlines, short statements, and branding where you want immediate impact and motion. It works well for sports and fitness messaging, event promotion, packaging callouts, and bold UI accents. For longer copy, it performs best when sized up with added spacing.
The overall tone is assertive and kinetic, with a forward-leaning posture that reads as active and contemporary. Its rounded forms soften the mass, balancing toughness with approachability. The result feels promotional and high-impact rather than formal or delicate.
The design appears intended to deliver a strong, forward-moving voice in a clean sans structure, combining rounded, friendly curves with a dense, attention-grabbing weight. It prioritizes silhouette strength and quick recognition for display-driven typography.
At larger sizes the dense blackness becomes a feature, giving headlines a strong poster-like presence. In longer lines the tight, heavy shapes can feel compact, so generous tracking and leading help preserve readability. The italic slant is pronounced enough to function as a stylistic voice on its own, even without an upright counterpart.