Sans Normal Surih 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mithella' by Lafontype, 'Basic Sans Narrow' by Latinotype, 'MVB Embarcadero' by MVB, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Core Sans ES' by S-Core, and 'Heiders' by Seventh Imperium (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, approachable, soft, casual, approachability, impact, clarity, modernity, rounded, blunt terminals, compact, monoline, bouncy.
A heavy, rounded sans with monoline construction and generously curved joins. Strokes end in blunt, softly squared terminals, giving counters and apertures a cushioned, approachable feel. Proportions are compact with relatively wide bowls and short-looking ascenders/descenders; curves stay smooth and consistent, while diagonals (A, V, W, X) keep a slightly springy, informal rhythm. The lowercase shows single-storey forms (notably a and g) and a simple, sturdy t, reinforcing a clean, contemporary texture in text.
Best suited for branding, packaging, posters, and short headline copy where a friendly, high-impact presence is needed. It can also work for signage and UI labels when set with enough spacing, as the rounded forms and sturdy strokes maintain clarity in brief text.
The overall tone is warm and upbeat, with rounded geometry that reads friendly rather than technical. Its weight and softened corners create a confident, easygoing voice suited to cheerful messaging and accessible branding.
The design appears intended to deliver a modern, approachable sans voice by combining heavy strokes with rounded, softened detailing. Its consistent curves and simplified lowercase forms aim for quick recognition and an inviting, informal personality.
Numerals are clear and chunky, with rounded shapes that match the letters; the 0 is oval and the 8 is evenly balanced. The Q has a short, unobtrusive tail, and the uppercase set maintains a consistent, soft-edged silhouette that stays legible at display sizes.