Sans Normal Komow 22 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'FF Kievit' by FontFont, 'Whitney' by Hoefler & Co., 'Copihue' by Letritas, 'Agilita' by Linotype, 'Akagi' and 'Akagi Pro' by Positype, 'Quercus Sans' by Storm Type Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: posters, headlines, branding, sports graphics, packaging, energetic, sporty, contemporary, friendly, confident, emphasis, impact, motion, modernity, approachability, oblique, rounded, compact, dynamic, sturdy.
A slanted, heavy sans with compact proportions and broadly rounded geometry. Curves are smooth and full (notably in C, O, S, and the numerals), while terminals are clean and blunt with minimal ornamentation. The design keeps stroke contrast low and relies on weight and italic angle for momentum; diagonals in letters like A, K, V, W, X, and Y feel assertive and stable. Counters are relatively tight, and the lowercase shows a sturdy, single-storey feel in letters like a and g, supporting a straightforward, contemporary texture in text.
This font is well suited to headlines and short blocks of copy where strong impact and speed are desirable, such as posters, sports and event graphics, and branding lockups. It can also work on packaging and marketing materials where a bold, modern tone is needed, particularly at medium-to-large sizes.
The overall tone is energetic and forward-leaning, with a confident, sporty voice. Its rounded forms soften the impact of the heavy strokes, keeping it approachable rather than aggressive. The italic slant adds a sense of motion that reads as active and contemporary.
The design appears intended to deliver a modern italic sans with high visual punch and smooth, rounded construction. Its compact, low-contrast forms prioritize clarity and consistency while the slant provides built-in emphasis and a sense of movement.
In the sample text, the dense weight and compact spacing create strong word shapes and high visual presence, especially at larger sizes. Numerals are rounded and sturdy, matching the letters closely for consistent color in mixed alphanumeric settings.