Sans Normal Usbok 3 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Fold Grotesque' and 'Fold Grotesque Variable' by Colophon Foundry and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, branding, editorial, presentations, infographics, clean, modern, efficient, neutral, dynamic, emphasis italic, modern utility, screen clarity, neutral tone, oblique, monoline, open counters, soft curves, humanist.
This typeface is an oblique sans with smooth, round construction and gently modulated strokes. Letterforms lean consistently to the right, with open apertures and generously rounded bowls that keep counters clear. Strokes read largely monoline, with subtle thick–thin behavior most noticeable on curves and diagonals, and terminals finish cleanly without decorative endings. Proportions feel balanced and straightforward, with a steady rhythm in both uppercase and lowercase and numerals that match the overall italic slant.
It suits interface labels, dashboards, and product typography where an italic emphasis is needed without sacrificing clarity. The steady rhythm and open counters also make it a solid option for editorial subheads, captions, and presentation typography, and for infographics where slanted numerals and compact word shapes help convey momentum.
The overall tone is contemporary and pragmatic, with a mild sense of motion created by the slant. Its rounded shapes soften the voice, keeping it approachable while still feeling businesslike and controlled. The texture on the page stays even, giving it a neutral, versatile presence rather than a highly expressive one.
The design appears intended as a clean, contemporary italic companion for modern sans typography, providing emphasis and forward motion while preserving straightforward readability. Its rounded, open forms suggest a focus on clarity in continuous text and on-screen settings without relying on ornamental features.
Uppercase forms stay simple and geometric-leaning, while lowercase retains familiar, readable silhouettes with clear differentiation between similar shapes. Curves are emphasized over hard corners, and spacing appears designed for smooth line flow in running text as well as in short labels.