Sans Normal Lorum 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Akwe Pro' by ROHH, and 'Gloriola' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, editorial display, playful, sporty, retro, bold, display impact, express motion, friendly branding, retro flavor, rounded, chunky, oblique, bouncy, friendly.
A heavy, oblique sans with chunky, rounded forms and softened corners that keep the texture smooth despite the weight. Curves are broad and circular, with compact counters and short, sturdy terminals that give letters a slightly compressed, punchy feel. The slant is consistent across caps, lowercase, and numerals, and the overall rhythm reads as energetic rather than formal, with a subtly “bouncy” baseline impression in running text.
Best suited for short, high-impact settings such as headlines, posters, product packaging, and branding where a bold, kinetic voice is desired. It can also work for subheads or pull quotes, especially when you want a retro-leaning, sporty feel; for longer passages it will be most comfortable at larger sizes with generous spacing.
The font conveys a lively, upbeat tone—confident and attention-seeking without feeling aggressive. Its rounded massing and steady slant suggest motion and friendliness, evoking classic sports graphics and mid-century display typography.
The design appears intended as a bold display sans that combines rounded geometry with a consistent oblique stance to create speed and personality. Its simplified, sturdy shapes prioritize immediate recognition and graphic punch in branding and promotional contexts.
Capitals are wide and simple with strong silhouette clarity, while the lowercase maintains the same blunt, rounded construction for a cohesive voice. Numerals are bold and compact, matching the letterforms closely for consistent color in mixed alphanumeric settings.