Sans Normal Likum 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST, 'Aspira' by Durotype, 'Plasto' by Eko Bimantara, 'Muller' by Fontfabric, and 'Whitney' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, friendly, modern, confident, impact, dynamism, approachability, modernity, clarity, rounded, geometric, chunky, soft-cornered, compact.
A heavy, slanted sans with broadly rounded curves and compact, sturdy construction. Strokes are thick and even, with softened joins and terminals that keep the texture smooth despite the weight. Counters are relatively open for a bold italic, and the letterforms lean consistently, creating a strong forward rhythm. Uppercase shapes feel simplified and geometric, while lowercase forms stay single-storey and rounded, maintaining a cohesive, high-impact silhouette across letters and figures.
Best suited to headlines, short statements, and display typography where a bold, italic voice is desirable. It can work well for energetic branding, sports or lifestyle graphics, packaging callouts, and social media or promotional layouts where quick impact and a friendly, rounded tone are needed.
The overall tone is upbeat and assertive, with a dynamic, forward-leaning presence that reads as active and contemporary. Its rounded geometry adds approachability, preventing the weight from feeling harsh, while still projecting confidence and momentum.
The design appears intended to deliver a modern, energetic italic without sharp edges, combining geometric roundness with substantial weight for maximum visibility. It prioritizes bold presence and clear, cohesive texture in display settings.
The numerals match the letterforms with similarly rounded, robust shapes and a consistent slant, producing a unified color in mixed text. At larger sizes the smooth curves and strong diagonals become especially prominent, giving headlines a punchy, graphic feel.