Sans Superellipse Lura 3 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, techy, retro, soft geometry, display impact, approachable clarity, brand distinctiveness, rounded, soft, boxy, compact, geometric.
A rounded, geometric sans with monoline strokes and corners that resolve into soft superellipse-like rectangles. Curves are minimized in favor of squared-off bowls and counters, producing a boxy, compact silhouette with consistent stroke endings and generous rounding. Proportions are sturdy and slightly condensed in feel, with simple, open constructions that keep letterforms clear at a glance while maintaining a distinctive rounded-rectangle rhythm across caps, lowercase, and numerals.
This face is well suited to short-to-medium headlines, logos, packaging, and display messaging where a rounded-rectangular identity can carry a brand’s voice. It also fits signage and UI labels in contexts that benefit from a friendly, geometric look, especially at larger sizes where the soft corners and boxy counters become part of the visual character.
The overall tone is approachable and upbeat, with a subtle tech-and-retro flavor reminiscent of soft-edged industrial labeling and early digital UI typography. Its rounded geometry reads friendly rather than severe, giving it an informal, contemporary personality that still feels structured and controlled.
The design appears intended to combine clear, utilitarian structures with softened, rounded geometry to create a distinctive yet readable display sans. By unifying forms around rounded rectangles and keeping strokes even, it aims for consistency, impact, and an approachable modern feel.
Distinctive squared counters show up in letters like O/Q and in the numerals, reinforcing the font’s superelliptical theme. Diagonals (A, V, W, X, Y) remain heavy and stable, while the lowercase keeps a straightforward, unembellished texture that favors legibility over calligraphic contrast.