Sans Contrasted Puro 3 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, assertive, retro, editorial, industrial, dramatic, impact, distinctiveness, display, brand voice, retro edge, stencil-like, ink-trap, notched, blocky, compressed caps.
A heavy display sans with sharp, geometric construction and pronounced internal cut-ins that create a stencil-like, notched texture. Bowls and counters are tight and often pinched, with abrupt transitions between thick stems and hairline connections that produce a crisp, poster-ready rhythm. Curves are rendered as bold segments with slender linking strokes, giving letters like O, Q, S, and 8 a distinctive segmented feel. Terminals are mostly flat and squared, and the overall spacing reads compact, especially in uppercase, while the lowercase maintains sturdy, simplified forms.
Best suited to headlines and short bursts of text where its segmented contrast and blocky silhouettes can read clearly. It works well for posters, branding marks, packaging, and editorial display settings that want a retro, industrial edge. For longer text, generous sizing and spacing will help preserve legibility.
The tone is forceful and attention-grabbing, with a retro-industrial flavor reminiscent of headline typography used for posters, packaging, and bold editorial callouts. The notched, segmented detailing adds a slightly mechanical, engineered character that feels confident and graphic rather than friendly or neutral.
The design appears intended to deliver maximum impact through bold massing and distinctive internal carving, creating memorable letterforms that stand out in display contexts. Its consistent notched construction suggests a deliberate aim for a mechanical, stencil-adjacent identity without relying on traditional serifs.
The strong cut-ins and narrow internal joins create striking shapes at large sizes but also introduce dense counters and tight apertures in small text. Numerals follow the same segmented logic, producing highly stylized figures with a consistent, cohesive display personality.