Sans Normal Atgan 1 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Capitana' by Floodfonts, 'Neptune' by Indian Type Foundry, and 'Boston' by Latinotype (names referenced only for comparison).
Keywords: ui text, web content, editorial, product branding, signage, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, neutrality, geometric, rounded, open counters, even rhythm, high legibility.
A clean sans with geometric underpinnings and softly rounded curves. Strokes are monolinear and smooth, with generous apertures and open counters that keep forms clear at text sizes. Uppercase proportions feel balanced and slightly wide in round letters, while diagonals in A, V, W, X, and Y are crisp and straightforward. Lowercase construction is simple and contemporary, with a single-storey a and g and a compact, tidy rhythm; terminals are mostly squared-off with subtle rounding that avoids sharpness.
Well-suited to UI and web typography where steady texture and clear letterforms matter, and it also works for editorial body copy and headings that need a modern, neutral voice. Its open counters and straightforward shapes make it a good option for product branding and signage systems that prioritize legibility.
The overall tone is neutral and contemporary, with a mild friendliness coming from its rounded forms and open shapes. It reads as calm and unobtrusive rather than expressive, suited to interfaces and general communication where clarity is the priority.
The design appears intended as a versatile, contemporary workhorse sans with geometric clarity and a smooth, approachable finish. It aims for consistent rhythm across mixed-case text and dependable readability across a range of sizes.
The numerals follow the same geometric logic as the letters, with round bowls and consistent stroke weight; curves stay smooth and controlled, and spacing appears even in running text. Ascenders are prominent relative to the lowercase body, contributing to a slightly more vertical, structured feel in paragraphs.