Sans Normal Keluh 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Certa Sans' by Glen Jan, 'DSari' by Latinotype, 'June Pro' by Schriftlabor, 'Gloriola' by Suitcase Type Foundry, 'Kappa' by W Type Foundry, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, energetic, casual, friendly, sporty, attention, approachability, motion, impact, modernity, slanted, rounded, chunky, bouncy, soft corners.
A heavy, right-slanted sans with rounded construction and low stroke modulation. Forms are compact and full, with softly cut terminals and generous curves that keep counters open despite the weight. The rhythm feels lively and slightly uneven in a deliberate way, helped by punchy diagonals and rounded joins; overall spacing reads comfortable and display-oriented rather than tightly engineered for long text.
Best suited to short, high-impact settings such as headlines, posters, and large UI or signage callouts where the slant and weight can carry personality. It also fits branding and packaging that want an upbeat, contemporary voice, and it can work well for sporty or youth-oriented graphics where rounded bold forms need to read quickly.
The font conveys a spirited, approachable tone—more fun and informal than corporate. Its tilt and chunky rounded shapes suggest motion and enthusiasm, giving it a sporty, youthful feel that reads as confident without becoming sharp or aggressive.
The design appears aimed at delivering a modern, approachable display sans with a built-in sense of motion. By combining rounded geometry with a pronounced slant and substantial weight, it targets energetic messaging and attention-grabbing typography that remains friendly and legible at larger sizes.
Round letters like O and Q are smooth and sturdy, while diagonals in A, V, W, X, and Y add snap and forward momentum. Numerals are similarly weighty and friendly, with simple silhouettes that prioritize impact over fine detail.