Sans Normal Adruh 12 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui, modern, friendly, casual, clean, approachable, approachability, contemporary tone, display clarity, brand friendliness, rounded, geometric, slanted, open apertures, smooth curves.
A rounded, slanted sans with smooth, geometric construction and soft terminals. Curves lean toward circular/elliptical forms, with open counters and a steady, even stroke that keeps the texture calm and consistent. Proportions feel generous and horizontally roomy, while the rhythm stays even thanks to clear spacing and simplified joins.
This font fits branding and display typography where a friendly, modern impression is desired, including headlines, posters, and packaging. It can also work in UI or product settings for short bursts of text—labels, navigation, or feature callouts—where clarity and a soft, contemporary tone matter.
The tone is modern and friendly, with a casual, forward-leaning energy that reads as approachable rather than formal. Its rounded shapes and low-friction curves suggest a contemporary, user-friendly voice well suited to upbeat or informal messaging.
The design appears intended to provide a clean, contemporary sans voice with a softened, rounded geometry and a consistent slant for added momentum. It prioritizes smooth readability and an approachable personality over sharp, technical precision.
Distinctive roundness shows in letters like O/Q and the numerals, while diagonals and bowls remain smooth and uncluttered. The lowercase includes single-storey forms (notably a and g), reinforcing the informal, contemporary feel and helping the face stay cohesive across mixed-case text.