Sans Superellipse Huleh 1 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Sztos' by Machalski and 'Protipo' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, sporty, retro, impact, space-saving, attention, modernize, compact, blocky, squared, rounded, high-impact.
A compact, heavy sans with rounded-rectangle construction and softly squared curves throughout. Strokes are consistently thick with minimal modulation, and counters are tight, producing dense, dark word shapes. The uppercase is tall and condensed with broad, flat terminals, while the lowercase keeps a large, sturdy body and simple, utilitarian forms. Numerals share the same solid, compressed build, with rounded corners and punchy silhouettes that hold together at display sizes.
Best suited to display applications where strong presence matters: headlines, posters, cover art, branding marks, packaging, and bold signage. It can also work for short UI labels or callouts when a compact, emphatic voice is needed, but its dense texture is more at home in large sizes than extended body text.
The overall tone is forceful and no-nonsense, with a compressed, high-impact feel that reads as sporty and industrial. Its rounded-square geometry adds a friendly smoothness while still projecting authority, giving it a slightly retro, poster-like energy.
The design appears intended to deliver maximum visual impact in a condensed footprint, using rounded-rectilinear forms to create a distinctive, contemporary-industrial voice while maintaining clean, sans-serif simplicity.
Spacing appears on the tight side, reinforcing a packed, headline-driven rhythm. The squared rounds and straight-sided bowls create a consistent texture across lines, and the closed shapes stay bold and legible even in dense settings.