Sans Normal Mabup 1 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Sztos' by Machalski and 'Nordt' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, retro, dynamic, impact, motion, bold branding, friendly strength, display clarity, rounded, slanted, compact counters, soft corners, heavy terminals.
A heavy, slanted sans with wide proportions and strongly rounded construction. Curves are generous and elliptical, with compact internal counters that emphasize a solid, ink-rich silhouette. Strokes read as largely monolinear at text sizes, with subtle optical modulation in joins and curves. Letterforms lean forward consistently, with broad bowls and a stable baseline that keeps dense settings from feeling chaotic. The lowercase shows a tall x-height and short ascenders/descenders, producing a blocky, efficient rhythm in paragraphs and headlines.
Best suited to short-to-medium display settings where impact matters: headlines, posters, signage, and promotional graphics. The wide, heavy shapes also work well for branding and packaging where a friendly but forceful tone is needed. In longer text, it performs most comfortably at larger sizes with ample line spacing to let the dense forms breathe.
The overall tone is assertive and energetic, with a sporty, headline-driven presence. Its forward slant and wide stance give it a sense of motion and confidence, while the rounded geometry adds approachability rather than aggression. The result feels bold and modern with a slight retro display flavor.
The design appears intended as an attention-first display sans that combines a wide footprint with rounded forms and a consistent forward slant, aiming for energetic readability and strong brand presence.
Round letters (like o/c/e) are notably open and smooth, while diagonals (like v/w/x/y) are hefty and angular, creating a strong contrast in texture across words. Numerals follow the same wide, rounded logic and read as sturdy and attention-grabbing in isolation.