Sans Normal Amriv 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'JT Mekito' by Jolicia Type, 'JAF Bernini Sans' by Just Another Foundry, 'Fact' by ParaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, posters, clean, friendly, modern, straightforward, robust, everyday clarity, modern utility, strong legibility, brand neutrality, rounded, neutral, crisp, compact, geometric.
A solid, rounded sans with generous curves and firm, uniform strokes. Uppercase forms are broad and stable, with simple geometry and restrained shaping; curves are smooth and terminals feel cleanly cut. Lowercase letters keep a straightforward skeleton with compact joins and a single-storey “a,” producing an even texture in words. Numerals are clear and sturdy, with wide, open counters and uncomplicated construction suited to quick recognition.
This font suits headlines, product branding, packaging, and signage where a strong, clean sans is needed. Its sturdy shapes and clear counters also make it a good option for UI labels, buttons, and short informational text that benefits from a confident, highly legible voice.
The overall tone is modern and approachable, combining a practical, no-nonsense presence with soft, friendly roundness. It reads as dependable and contemporary rather than expressive or decorative, projecting clarity and confidence at display sizes.
The design appears intended as a versatile, contemporary workhorse: a rounded, high-impact sans that stays neutral and readable while delivering a strong typographic presence. Its simplified forms and consistent stroke behavior suggest a focus on clarity and reliable repetition across letters and numbers.
Round letters (like C, O, S) maintain consistent curvature and weight, helping create a steady rhythm across mixed-case text. The punctuation and dots appear prominent enough to hold up in heavier settings, and the overall spacing yields a compact, assertive color without feeling crowded.