Print Ismaw 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Grupi Sans' by Dikas Studio, 'Knicknack' by Great Scott, 'Otter' by Hemphill Type, 'Trade Gothic Display' by Monotype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, craft branding, playful, friendly, chunky, casual, whimsical, hand-lettered feel, approachability, high impact, playful display, rounded, soft corners, bouncy baseline, hand-drawn, uneven stroke.
A heavy, rounded hand-drawn print face with compact counters and softly irregular outlines. Strokes are thick and largely monolinear, with subtle wobble and organic terminals that feel brushed or marker-made rather than mechanically geometric. The letterforms show gentle inconsistency in widths and curves, creating a lively rhythm; bowls are full, joins are slightly pinched in places, and corners are broadly softened. Numerals follow the same chunky, simplified construction for strong at-a-glance legibility.
Best suited for short, high-impact copy such as posters, titles, packaging callouts, stickers, classroom materials, and playful branding. It also works well in quotes and display settings where the hand-drawn texture is meant to be part of the visual voice rather than disappearing into body text.
The overall tone is upbeat and approachable, with a kid-friendly, craft-like warmth. Its buoyant shapes and intentionally imperfect edges convey informality and humor, reading more like hand-lettered signage than formal text typography.
Designed to emulate bold hand-lettered print with a soft, rounded silhouette and a deliberately imperfect stroke edge. The goal appears to be maximum friendliness and visibility, prioritizing personality and punch over refined detail for small-size reading.
In longer samples the dense weight and tight interior spaces can cause counters to close up, so generous size and spacing help preserve clarity. The lively irregularity is consistent enough to feel cohesive, but varied enough to keep the texture from looking rigid or corporate.