Sans Normal Atles 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'HeiT ASC Traditional Chinese' by Ascender; 'Cordia New' and 'CordiaUPC' by Microsoft Corporation; and 'Akhbar', 'Arial', and 'Arial Arabic' by Monotype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, children’s media, quirky, organic, friendly, handmade, playful, add texture, humanize sans, casual readability, distinctive voice, rounded, soft, informal, wobbly, textured.
A clean, monolinear sans with mostly geometric construction softened by subtle, irregular inner contours that give bowls and counters a slightly wavy, carved feel. Strokes are even and upright, with open apertures and generous counters that keep the texture light in running text. Curves are broadly circular and terminals read as cleanly cut rather than sharply tapered, while spacing and widths vary naturally across letters, producing a lively rhythm without sacrificing clarity.
Well suited for branding systems that want a friendly, handcrafted edge, as well as packaging, labels, and promotional design where the textured counters can become a signature detail. It also works for posters and headlines, and can hold up in short-to-medium reading text when an informal, playful voice is desired.
The overall tone feels approachable and offbeat—like a neat sans that’s been gently distressed or hand-cut. The irregular counter edges add personality and warmth, making the face feel less corporate and more human. It suggests casual creativity and a touch of whimsy rather than strict neutrality.
The design appears intended to merge a straightforward, readable sans structure with a distinctive organic counter texture, adding character without introducing overt decoration. It aims for versatility across display and text settings while keeping a consistent, personable voice.
The distinctive feature is the uneven, organic counter treatment that appears most clearly in rounded forms (such as C, O, Q and several numerals), creating a recognizable texture at display sizes while remaining readable in paragraphs. Straight-sided letters stay crisp, which helps maintain a stable baseline and consistent color.