Sans Normal Omkan 18 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Firma' by Brink, 'Cordillera' by Latinotype, 'Internacional' by Los Andes, 'Kinetika' by Monotype, 'Hint' by ParaType, and 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, impact, clarity, approachability, modernity, brand voice, rounded, geometric, chunky, soft, clean.
This typeface is a heavy, rounded sans with a geometric skeleton and smooth, continuous curves. Strokes are largely uniform with minimal modulation, and terminals are clean and blunt, giving letters a compact, solid presence. Counters are generally open and round (notably in O, o, e, and 8), while joins in forms like n, m, and h stay broad and stable. Uppercase proportions feel wide and steady, and the lowercase maintains a clear, straightforward construction with a single-storey a and g and simple, circular i/j dots. Figures are robust and highly legible, with a rounded 0 and a strong, balanced 8.
Best suited to display settings where strong presence and quick readability matter—brand marks, headlines, posters, packaging, and wayfinding. Its rounded geometry also works well for product UI headers, marketing graphics, and social content where a friendly but assertive tone is desired.
The overall tone is warm and contemporary, pairing a friendly roundness with a confident, billboard-like weight. Its geometry reads clean and modern rather than quirky, but the softened corners keep it approachable and slightly playful. In text, it delivers an upbeat, straightforward voice that feels designed for clarity and impact.
The design appears aimed at delivering a modern, approachable sans that retains geometric order while softening the feel through round forms and generous counters. It prioritizes bold clarity and visual consistency across letters and numerals for impactful, attention-grabbing typography.
Spacing and rhythm appear even, with large, dark shapes that create strong word silhouettes in headlines. Diagonals (V, W, X, Y) are sturdy and not overly sharp, and the punctuation shown (colon, ampersand, question mark, apostrophe) matches the same rounded, heavy styling for a cohesive texture.