Sans Normal Omnib 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bronkoh' by Brink and 'EquipCondensed' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, retro, punchy, sporty, impact, approachability, display clarity, retro flavor, brand presence, rounded, soft corners, compact, bubbly, heavy terminals.
A very heavy, rounded sans with compact proportions and softly blunted corners throughout. Curves are broad and smooth, with minimal stroke modulation and large, dark counters that keep forms readable despite the weight. The overall drawing leans slightly condensed in many letters, while widths vary by glyph in a natural, headline-oriented rhythm. Terminals are generally flat or gently rounded, giving shapes a sturdy, molded feel rather than a sharp, geometric one.
This font is best suited to large-scale applications where impact matters: headlines, posters, branding marks, packaging, and short signage copy. It can also work for punchy UI labels or callouts when set with generous spacing, but its mass and compact shapes favor display sizes over long-form text.
The tone is bold and upbeat, combining a friendly softness with a strong, attention-grabbing presence. Its rounded, chunky forms suggest a retro display sensibility while still feeling straightforward and contemporary enough for punchy messaging.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—prioritizing bold silhouettes, simple construction, and consistent dark color for quick recognition. It aims to feel approachable rather than aggressive, using softened corners and open counters to balance the weight.
Uppercase shapes are especially compact and blocky, while lowercase maintains simple, single-storey constructions and broad apertures that help at larger sizes. Numerals are heavy and rounded with a consistent, poster-like color that reads quickly in short strings.