Sans Normal Algih 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ava Grand' by Matt Chansky and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, neutral, clean, friendly, tech, clarity, versatility, modernity, accessibility, geometric, rounded, open apertures, large counters, even rhythm.
This sans serif uses a geometric construction with smooth, circular curves and largely uniform stroke thickness. Uppercase forms are broad and open, with generous counters in letters like O, D, and P, and straightforward, squared terminals throughout. The lowercase keeps a simple, contemporary skeleton with single-storey a and g, a compact ear on g, and clean, uncluttered joins; dots on i/j are round and centered. Numerals follow the same geometric logic, with open, readable shapes and consistent spacing that supports an even text color.
It suits contemporary branding and headline work where a clean, geometric voice is needed, and it should also perform well in interface typography and wayfinding thanks to open forms and consistent spacing. The wide proportions and smooth curves make it a good match for packaging and product identities that aim for a modern, friendly presentation.
The overall tone is modern and matter-of-fact, balancing a crisp, engineered feel with approachable roundness. Its wide stance and smooth geometry give it a contemporary, UI-forward character without feeling overly stylized.
The design appears aimed at a versatile, contemporary sans that prioritizes clarity and consistency through geometric shaping and uniform strokes. The simplified lowercase and open counters suggest an intention to stay readable and neutral across display and interface-oriented contexts.
Diagonal letters (V, W, X, Y) are sharply cut and stable, while curved letters (C, S, G) maintain consistent curvature and avoid calligraphic modulation. The sample text shows strong clarity at large sizes, with a steady rhythm and minimal visual noise in dense settings.