Sans Faceted Aslu 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Behover' by Martype co and 'Alma Mater' and 'Oscar Bravo' by Studio K (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, industrial, athletic, military, retro, authoritative, impact, durability, geometric styling, signage feel, brand presence, octagonal, chamfered, blocky, stenciled, high-contrast counters.
A compact, hard-edged display sans built from straight strokes and clipped corners, replacing curves with octagonal facets. Stems are consistently thick with minimal modulation, and joins resolve into crisp diagonals that create a machined, cut-metal feel. Counters are tight and geometric, with squared/angled bowls and rectangular apertures that keep the texture dense and uniform. Lowercase largely echoes the uppercase construction, with sturdy verticals and simplified forms that read as a coordinated system rather than a softer text companion.
Best suited to headlines, posters, and bold wordmarks where its faceted geometry can carry the visual identity. It also fits sports branding, badges, product packaging, and signage-style applications that benefit from a compact, high-impact texture.
The overall tone is tough and functional, evoking signage, team lettering, and utilitarian labeling. Its sharp chamfers and dense rhythm feel assertive and engineered, with a retro-industrial edge that can read as sporty or militaristic depending on context.
The design appears intended to translate traditional block lettering into a faceted, no-curves construction that feels precise and durable. By standardizing chamfered corners and maintaining a tight, heavy rhythm, it aims for immediate impact and strong recognizability in display settings.
Diagonal corner cuts are used consistently across rounds and terminals, giving the face a cohesive faceted signature. The tight internal space and heavy silhouettes favor larger sizes and short bursts of text, where the angular details remain clear.