Sans Normal Suluf 10 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, retro, soft, approachable, approachability, informality, motion, softness, rounded, oblique, smooth, open, lively.
This typeface uses a consistently slanted, rounded sans structure with smooth curves and gently tapered joins. Strokes feel even and clean, with softened terminals and minimal sharp corners, giving letters a fluid, handwritten-leaning rhythm while remaining clearly typographic. Counters are open and generous, and the overall proportions skew roomy with broad uppercase shapes and relaxed spacing. Numerals follow the same rounded logic, with curvy forms and a light, flowing construction that matches the alphabet.
It suits brand identities and packaging that benefit from a friendly, contemporary voice, as well as posters, short headlines, and pull quotes where the slanted, rounded forms can carry personality. It can also work in UI accents or lightweight editorial display moments where a soft, approachable tone is desired.
The overall tone is warm and informal, with a buoyant, easygoing character that reads as personable rather than technical. Its soft curves and steady slant add motion and friendliness, suggesting a casual, slightly nostalgic voice without becoming decorative.
The design appears intended to provide an inviting italic sans option that balances legibility with a casual, human feel. Its rounded construction and consistent slant suggest a focus on smooth reading rhythm and a personable display presence.
The design maintains strong visual consistency across uppercase, lowercase, and figures, with a noticeable emphasis on curved geometry and softened stroke endings. The slant is uniform, helping text feel continuous and energetic in longer settings.