Sans Normal Noriv 16 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Giga Sans' by Locomotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, punchy, impact, approachability, modern branding, display emphasis, rounded, geometric, soft corners, compact counters, high impact.
A very heavy, rounded sans with broad proportions and a sturdy, even stroke. Curves are built from clean circular and elliptical geometry, with smooth joins and minimal modulation, giving letters a solid, uniform color on the page. Terminals are mostly blunt and squared-off, while bowls and counters stay round but relatively tight, which increases impact at large sizes. The lowercase shows a single-storey a and g with generous bowls, and the overall spacing reads open enough for display while keeping a dense, blocky silhouette.
Best suited to headlines and short bursts of text where mass and shape clarity carry the message, such as posters, brand marks, packaging callouts, and bold interface or wayfinding labels. It can also work for prominent pull quotes and promotional copy where a friendly but forceful voice is needed.
The tone is upbeat and approachable, combining softness in the curves with assertive weight. It feels contemporary and energetic, leaning toward friendly branding rather than clinical neutrality. The heft and rounded forms make it read as bold, confident, and slightly playful.
The design appears intended to deliver maximum visual punch with a welcoming, rounded geometry—prioritizing strong legibility at display sizes and a contemporary brand-forward character.
Round letters (like O, C, G, Q) appear especially full and stable, while diagonals (A, V, W, X) keep a clean, engineered look. Numerals match the same heavy, rounded construction and maintain strong presence in a line of text.