Sans Normal Omkeb 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Plak' and 'Neue Plak Display' by Monotype, 'Dortmund' by Punchform, and 'Arbeit Pro' by Studio Few (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, impact, clarity, modern branding, legibility, simplicity, geometric, rounded, smooth, compact, high legibility.
This is a heavy, geometric sans with smooth, round bowls and broadly even stroke weight. Curves feel circular and controlled, while straight strokes terminate in clean, squared ends. Proportions are compact with sturdy verticals, generous counters in letters like O, D, and P, and a generally tight, efficient footprint. The lowercase shows a single-storey “a” and “g,” simple forms with minimal modulation and clear, open apertures, creating an overall crisp, consistent rhythm.
It performs best in display contexts where clarity and impact are priorities—headlines, posters, brand marks, packaging, and wayfinding-style signage. The solid construction and open counters help it stay readable in short blocks of text and large-scale typography, particularly in high-contrast black-on-white settings.
The tone is modern and approachable, projecting confidence without feeling aggressive. Its rounded geometry and simplified construction read as contemporary and friendly, suitable for direct messaging and high-impact statements. The overall impression is straightforward and dependable, with a slightly tech-forward cleanliness.
The design appears intended as a contemporary, high-impact sans that balances geometric cleanliness with approachable roundness. Its simplified letterforms and sturdy proportions suggest a focus on legibility, consistency, and strong visual presence in modern graphic design applications.
Numerals are robust and highly legible, with a notably open “4” and smooth, rounded “8” and “9.” Diacritics and punctuation aren’t shown, but the sample text suggests strong word-shape stability and consistent spacing at display sizes.