Sans Normal Asmad 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Evert Greek Display' and 'Evert Latin Display' by Foundry5, 'Interval Sans Pro' by Mostardesign, and 'Hoxton North' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, packaging, clean, neutral, modern, functional, straightforward, clarity, versatility, modernity, neutrality, legibility, rounded, geometric, monoline, open apertures, high legibility.
A clean, monoline sans with rounded, geometric construction and smooth circular bowls. Stroke endings are predominantly straight and crisp, with minimal modulation, giving the letters a consistent color and even rhythm. Uppercase forms feel sturdy and spacious, while the lowercase uses simple, familiar shapes (a single-storey “a” and “g”) with open counters and clear joins. Figures are plain and readable, with generous interior space and simple curves that maintain clarity at display sizes.
Well-suited for interface labels, product copy, and general-purpose branding where a clear, contemporary sans is needed. It also performs well in headlines and signage thanks to its open counters and solid, even stroke weight.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its geometry and restrained detailing suggest a practical, no-nonsense voice that feels calm, modern, and dependable.
The design appears intended as a versatile, modern workhorse sans: straightforward geometry, minimal stylistic quirks, and clear letterforms that remain readable and consistent across a range of sizes.
Curves are clean and well-controlled, and the round letters (C, G, O, Q) read smoothly without sharp corners. The family’s proportions lean toward broad, open shapes, helping maintain legibility in short bursts of text and UI-like contexts.