Sans Other Ohdo 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logos, packaging, industrial, retro, sturdy, utilitarian, assertive, impact, distinctiveness, ruggedness, geometric simplification, display utility, chamfered, angular, squared, blocky, compact.
This typeface uses heavy, compact letterforms built from squared bowls and straightened curves, with frequent chamfered corners that give strokes a cut, mechanical feel. Curves are simplified into geometric segments, producing a boxy rhythm and a strong, even texture in text. Counters are relatively tight, terminals are mostly flat and abrupt, and joins often read as engineered rather than calligraphic. Uppercase shapes lean toward rectangular construction (notably in rounded letters), while the lowercase keeps a firm, upright stance with simple, sturdy stems and restrained modulation.
Best suited to headlines, posters, signage, and branding where a rugged, engineered look is desirable. It can also work for short blocks of text in labels or packaging, especially when set with generous tracking to offset the compact counters and strong texture.
The overall tone is tough and functional, with a retro-industrial character reminiscent of stenciled signage and machine-era display lettering. Its angular simplifications and squared curves create a no-nonsense voice that feels confident and slightly unconventional without becoming playful or decorative.
The design appears intended to deliver a robust, industrial sans voice by translating rounded forms into squared geometry and clipped corners. The goal seems to be high impact and recognizability, prioritizing a solid silhouette and distinctive construction for display-driven typography.
The numerals follow the same squared, compact construction, with open shapes kept firm and block-like rather than rounded. The sample text shows a dense, consistent color that holds together well at larger sizes, where the chamfers and squared curves become a defining detail.