Sans Normal Ormay 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Le Greg' by Maulana Creative, 'Molecula' by Northeast Type Foundry, 'PF Square Sans Condensed Pro' by Parachute, 'Cebreja' by Rafaeiro Typeiro, 'Jasan' by Storm Type Foundry, and 'Rehn Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, chunky, playful, confident, attention, approachability, impact, simplicity, rounded, soft corners, bulky, compact, high impact.
A heavy, rounded sans with broad, compact letterforms and soft, subtly blunted terminals. Curves are built from generous circular bowls and smooth arcs, while straight strokes stay sturdy and consistent, giving the face a solid, poster-like color on the page. Counters are relatively tight in letters like a, e, and s, and overall spacing feels dense, emphasizing mass and punch at display sizes. The lowercase shows single-storey a and g, with simple, geometric construction and minimal detail.
This font performs best in display contexts such as headlines, posters, storefront or wayfinding signage, and brand marks that need a friendly, high-impact presence. It can also work well on packaging and social graphics where a dense, rounded sans helps text hold its shape at larger sizes.
The tone is upbeat and approachable, with a nostalgic, mid-century advertising flavor. Its thick strokes and rounded geometry read as friendly and informal, projecting confidence without feeling harsh. The overall impression is bold and cheerful, suited to attention-grabbing messaging.
The design appears intended to deliver a warm, highly legible display voice built from simple geometric forms. It prioritizes visual weight, soft curvature, and compact proportions to create strong typographic emphasis with an approachable character.
Round letters (O, C, G) maintain smooth, even curvature, while diagonals (V, W, Y) are wide and weighty, reinforcing a strong rhythm. Numerals share the same rounded, dense construction, and the 0 is clearly distinct from the letter O in the set shown.