Sans Normal Pobav 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Muller' and 'Muller Next' by Fontfabric; 'EquipCondensed' by Hoftype; and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, retro, impact, approachability, display, clarity, simplicity, rounded, soft terminals, compact, sturdy, chunky.
This typeface uses heavy, rounded strokes with soft, gently curved terminals and minimal contrast. Shapes lean on simple geometric construction—full, circular bowls and broad shoulders—while keeping counters relatively open for a dense weight. The rhythm is compact and blocky, with short joins and a generally even, stable baseline feel; diagonals and curves stay smooth rather than sharp. Numerals and lowercase forms match the same thick, rounded logic, giving the set a cohesive, high-impact texture in text.
Best suited for display settings where strong presence is needed: headlines, poster typography, brand marks, packaging, and short callouts. It can also work for signage and digital hero text where bold, rounded letterforms help maintain clarity and warmth.
The overall tone is friendly and attention-getting, with a playful solidity that reads as approachable rather than aggressive. Its rounded geometry and chunky mass suggest a casual, upbeat character with a light retro flavor, well suited to energetic headlines and bold messaging.
The design appears intended to deliver maximum impact with a friendly, rounded silhouette—prioritizing bold legibility, simplified forms, and a cohesive geometric feel. It aims to be versatile for contemporary display use while retaining a casual, approachable personality.
Round letters like O/C/G show near-circular construction, and many forms avoid pointed corners in favor of softened edges. The lowercase has a simple, single-storey feel in key shapes (such as a and g), reinforcing an informal voice and strong readability at large sizes.