Sans Normal Ogru 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Ingeo' by Blancoletters, 'BR Nebula' by Brink, 'Ricardo' by Bureau Roffa, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, functional, punchy, impact, clarity, modern branding, display strength, geometric, rounded, clean, sturdy, open counters.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, and terminals are cleanly cut, producing crisp joins and a solid, even color on the page. The uppercase forms feel spacious and stable, with large counters in letters like O, C, and G; the lowercase keeps similarly open interiors and a straightforward, single-storey a and g. Figures are robust and highly legible, with simple silhouettes and generous interior space.
This style performs best in display roles where impact and clarity matter—headlines, posters, brand marks, packaging, and straightforward signage. The open counters and simple shapes also make it suitable for short UI labels or callouts when a strong, contemporary voice is needed.
The overall tone is direct and contemporary, with a friendly openness that keeps the weight from feeling severe. Its broad stance and even rhythm give it an assertive, headline-ready presence while remaining approachable for general communication.
The design appears intended to deliver a bold, modern sans expression built from simple geometric structures, prioritizing clarity, even texture, and strong presence at larger sizes.
Round letters stay close to circular, and diagonals (A, V, W, X, Y) read as strong, clean wedges that reinforce the font’s sturdy, engineered feel. Spacing in the sample text appears comfortable at large sizes, supporting dense settings without looking cramped.