Sans Superellipse Hured 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT, 'Avenir Next Paneuropean' by Linotype, and 'Antry Sans' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, sporty, friendly, retro, punchy, high impact, approachable strength, geometric clarity, rounded, blocky, compact, sturdy, soft corners.
A heavy, rounded sans with broad, superelliptical curves and softened corners throughout. Strokes are thick and even, producing dense counters and short apertures that emphasize a compact, poster-like color on the page. Letterforms lean on simple geometry—rounds read as rounded rectangles, while straights are stout and squared-off—creating a consistent, sturdy rhythm. The lowercase is robust and uncomplicated, with single-storey forms and minimal detailing, and the numerals match the same bold, geometric construction.
Best suited for headlines, logos, and bold brand statements where a compact, high-impact texture is beneficial. It works well on packaging, signage, and sports or lifestyle graphics that need a sturdy, approachable voice. Use generous sizing and spacing in longer lines to preserve readability.
The overall tone is confident and energetic, with a friendly softness coming from the rounded geometry. It feels contemporary and sporty, while also nodding to mid-century display lettering through its chunky proportions and compressed interior spaces. The result is attention-grabbing without appearing aggressive.
This design appears intended to deliver maximum visual presence with simple, rounded geometry, balancing firmness with approachability. The emphasis is on clear silhouette, uniform weight, and a cohesive, blocky rhythm that reads strongly in display contexts.
At text sizes the tight counters and small openings can reduce clarity, especially in letters with similar silhouettes, but this same density makes it excel where strong impact and solid shape recognition are desired. The punctuation and spacing in the sample show a cohesive, heavy voice that holds together well in short bursts of copy.