Sans Normal Arbor 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Barranco', 'Helios Antique', and 'Without Sans' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, web design, branding, signage, editorial, clean, modern, neutral, friendly, tech, versatility, readability, clarity, modernity, geometric, monoline, open apertures, rounded, crisp.
A clean sans with predominantly circular and elliptical construction and a consistent monoline stroke. Curves are smooth and even, with rounded bowls and generally open apertures that keep counters clear in text. Capitals are straightforward and balanced, while lowercase forms stay simple and functional, with a two-storey g and a single-storey a contributing to a contemporary feel. Terminals are mostly straight and neatly finished, and the numerals follow the same even, no-nonsense rhythm with clear, readable shapes.
Well suited to interface and product typography, web layouts, and general-purpose branding where clarity and consistency are priorities. It should also work for signage and editorial subheads or short passages where a clean, contemporary sans is desired without strong stylistic bias.
The overall tone is modern and neutral, projecting a clear, practical voice rather than a decorative one. Its geometry and even color give it a calm, composed presence that can feel quietly tech-forward while still approachable in everyday messaging.
The design appears intended as a versatile, geometry-led sans for broad everyday use, emphasizing clean construction, steady rhythm, and dependable readability in both display sizes and running text.
Spacing appears generous and steady in the sample text, producing an even typographic color and good separation between letters. Round characters (O, Q, 0) read smoothly and consistently, and the family’s shape logic stays cohesive across letters and figures.