Sans Normal Laloz 22 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, friendly, impact, momentum, approachability, clarity, modernity, rounded, oblique, compact, soft corners, punchy.
A heavy, oblique sans with broad, rounded forms and smooth, low-modulation strokes. Curves are generous and slightly squared at terminals, giving counters a clean, open feel despite the dense weight. The overall rhythm is wide and steady, with robust verticals and diagonals that keep shapes stable while the slant adds forward motion. Numerals and capitals read as solid, simple silhouettes with minimal detailing and a consistently blunt, contemporary finish.
Best suited to short-to-medium display settings where impact matters: headlines, poster typography, brand marks, packaging callouts, and promotional graphics. The strong weight and oblique angle help it stand out for sports, lifestyle, and contemporary product messaging, while still remaining legible in larger blocks of emphasis text.
The tone is bold and assertive with a friendly, approachable softness. Its slanted stance suggests speed and momentum, lending an athletic, promotional energy rather than a formal or literary voice.
Likely designed to deliver a modern, high-impact look with a sense of speed, pairing sturdy geometric construction with softened curves so it feels both powerful and approachable.
Round letters like O/C/G and the bowls in B/P/R emphasize smooth geometry, while joins and terminals stay blunt and uncomplicated for strong sign-like clarity. The lowercase maintains a straightforward, workmanlike structure with a clear, readable texture in continuous text.