Sans Normal Labos 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Maison Neue' by Milieu Grotesque, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, punchy, modern, energetic, confident, impact, speed, branding, display, oblique, geometric, compact, blocky, rounded.
A heavy, slanted sans with broad proportions and a compact internal rhythm. Strokes are uniformly thick with smooth, rounded joins and simplified terminals, producing sturdy silhouettes and large counters that stay open even at this weight. The oblique angle is consistent across uppercase, lowercase, and figures, giving the set a forward-leaning, streamlined texture. Curves are built from clean arcs and ellipses, while diagonals and bowls feel tightly controlled for a cohesive, muscular look.
Best suited to large sizes where its weight and slant can deliver immediate impact—headlines, posters, signage, and branded graphics. It also works well for sports and performance-oriented identities, punchy product packaging, and bold UI moments such as app headers or promotional banners.
The overall tone is assertive and high-impact, with a brisk, forward motion that reads as athletic and contemporary. It feels built for attention—bold, straightforward, and energetic—without decorative fuss.
The design appears intended to combine geometric simplicity with maximum visual force, using a consistent oblique stance and rounded construction to create a fast, modern voice for display typography.
The spacing and proportions create a dense, headline-friendly color, while the rounded geometry softens the mass of the forms for better legibility. Numerals and capitals present strong, simple shapes that maintain clarity in short bursts of text.